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Shinsegae to provide historical awareness training after Starbucks promotion backlash (opens original article in a new tab)

TL;DR

Shinsegae Group and Starbucks Korea executives will receive historical awareness training following backlash against a promotion linked to the 1980 Gwangju democratic uprising.

  • Shinsegae Group Chairman and Starbucks Korea executives to undergo historical awareness training after controversial promotion
  • Online 'Tank Day' promotion linked to 1980 Gwangju democratic uprising was suspended amid public backlash
  • Campaign included 'Tank' tumbler sets and phrase 'Put it on the table with a sound of 'Tak!'' which evoked painful historical memories

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