(EDITORIAL from The Korea Times on June 24) (opens original article in a new tab)
Starbucks Korea closed 2000 stores for training after a controversial campaign, facing criticism for lack of transparency and addressing leadership failures
- Starbucks Korea closed 2000 stores for employee training after a controversial campaign using sensitive phrases
- The company faced backlash for a campaign perceived as mocking historical events and a student activist's death
- Training sessions were criticized for lacking transparency and not addressing leadership failures
- The editorial questions whether the response addresses root causes or just consequences
- The company's internal investigation found no deliberate intent but acknowledged structural weaknesses
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