New La Villa Lou district aims to boost businesses, celebrate culture (opens original article in a new tab)

Louisville's Preston Highway corridor has been renamed La Villa Lou to honor the Hispanic community, boost local businesses, and promote cultural celebration.

• Preston Highway renamed La Villa Lou to honor Louisville's Hispanic community.
• The initiative includes a passport challenge to encourage visits to local businesses.
• City leaders aim to highlight Hispanic contributions to Louisville's history and future.
• Business owners express hope for increased opportunities and community growth.