A24 Knows You’re Mad About the Google AI Collab (opens original article in a new tab)

A24, a film studio, has partnered with DeepMind to create filmmaking tools, despite fan backlash over AI collaborations.

• A24 announced a $75 million research partnership with DeepMind to develop filmmaking tools.
• A24's partnership with DeepMind has faced backlash from fans who criticize the collaboration with AI.
• A24 emphasizes the partnership is about improving filmmaking workflows, not creating AI-generated content.