Apple to raise prices due to memory chip shortage, CEO tells WSJ (opens original article in a new tab)

Apple will raise prices to offset memory and storage chip cost increases, as AI demand drives shortages and price hikes, with the company using cash reserves to boost supply but not building its own factories.

• Apple plans to raise product prices due to increased memory and storage chip costs
• Memory chip shortages and AI-driven demand have led to price hikes and supply chain disruptions
• Apple will use cash reserves to boost memory supply but has no plans to build its own factories
• DRAM market is a particular concern with more supply allocated to AI servers