Family businesses in Africa sustain growth despite uncertainty — PwC (opens original article in a new tab)

African family businesses show strong growth and resilience despite economic challenges, with a focus on technology, reputation management, and long-term strategies, according to a PwC survey.

• 66% of African family businesses achieved single or double-digit sales growth in the past year
• 53% of respondents aim to grow steadily over the next two years
• 91% of respondents consider reputation critical to long-term success
• More than half prioritise technology and AI to improve efficiency and competitiveness