Pop diplomacy: Eurovision gives Canada a chance to flex 'soft power,' expert says (opens original article in a new tab)

Canada is moving closer to joining the Eurovision song contest after CBC/Radio-Canada became a full member of the European Broadcasting Union, which could help increase Canada's cultural influence in Europe.

• Canada cleared to participate in Eurovision song contest after CBC/Radio-Canada becomes full member of European Broadcasting Union.
• Historian Dean Vuletic says Eurovision offers Canada a chance to increase European visibility and promote soft power through cultural exchange.
• Eurovision participation aligns with Canada's foreign policy goals and provides access to EBU networks for investigative journalism and news exchange.