HERMAN BEZUIDENHOUT | Unlock the service energy of obsession (opens original article in a new tab)

The article emphasizes that true service excellence comes from embedding it into a company's culture and operations, not just through lip service or occasional efforts. It argues that service obsession drives consistent client focus and long-term success.

• Service is often acknowledged but rarely embedded into business DNA.
• Exceptional service requires obsession, not just slogans or training.
• Service becomes a force multiplier when integrated into organizational culture and measured consistently.
• Organizations that prioritize service see improved processes, accountability, and financial outcomes.