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Ferrari names new marketing chief after Luce EV debut (opens original article in a new tab)

TL;DR

Ferrari named Massimiliano Di Silvestre as its new marketing chief, replacing Enrico Galliera, following criticism of its first electric car, the Luce.

  • Ferrari appointed Massimiliano Di Silvestre as new chief marketing and commercial officer
  • Di Silvestre replaces Enrico Galliera, who has worked at Ferrari for 16 years
  • Ferrari's Luce EV debut faced criticism for its design and shift to electric power

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