Boys of Soweto: Betting on yourself (opens original article in a new tab)

Vusumuzi Ndima, founder of Boys of Soweto, built a fashion brand rooted in self-belief and local production, drawing from his upbringing in Soweto's informal settlement and emphasizing dignity through clothing.

• Vusumuzi Ndima, known as 'Bob the Stylist,' grew up in Soweto's informal settlement without electricity, learning style from his father's attire
• He founded Boys of Soweto (B.O.S), a fashion brand emphasizing local production and dignity through clothing
• The Bheja Ngawe collection reflects self-belief and ambition, inspired by soccer and a focus on functional, improved designs
• Bob emphasizes the importance of self-betting and hard work for success, aiming to uplift his community