ARTHUR GOLDSTUCK | World Cup’s indirect win for SA tech (opens original article in a new tab)

The World Cup showcased seamless tech infrastructure, with South Africa benefiting indirectly through Lenovo's advancements and global tech collaborations.

• World Cup's ticketing system used QR codes via a phone app, enabling smooth entry for 88,824 fans.
• Lenovo, as FIFA's tech partner, transformed from a PC company to a solutions-led business with growth in Southern Africa.
• Southern Africa's tech team led innovative customer engagements, influencing global strategies and showcasing Africa as a source of tech ideas.