ARTHUR GOLDSTUCK | How African creators can own their audiences (opens original article in a new tab)

African creators struggle to monetize their audiences, prompting the development of Sponzar, a platform designed to help them own their relationships with supporters and build sustainable businesses.

• The creator economy faces challenges in converting audience reach into financial security
• Sponzar aims to help creators own their audience relationships and build sustainable businesses
• Creators need to shift from chasing followers to building owned assets like customer databases and memberships
• Sipho Mabuse's involvement provides industry experience to complement Sponzar's technology