Backed by Google and Meta, Israeli ad performance company raises over $1 billion (opens original article in a new tab)

Israeli adtech company AppsFlyer secured over $1 billion in funding from major tech firms, valuing the company at $2.7 billion to advance AI-driven advertising solutions.

• Israeli adtech firm AppsFlyer raised over $1 billion from Google, Meta, Moloco, and Unity
• AppsFlyer's valuation reached $2.7 billion with the investment
• The funds will support AI-native ad measurement and decision-making tools