KFC's winning strategy: Stop chasing Gen Z specifically (opens original article in a new tab)

KFC is shifting its strategy to target all age groups instead of focusing specifically on Gen Z, with a new menu and redesign that has led to increased visits since August 2025.

• KFC stops focusing on Gen Z specifically and targets all generations with its 'Forever Young' strategy
• KFC's new drink range 'Kwench' includes boba refreshers and iced coffees to attract consumers beyond meal times
• KFC reported increased visits in almost every month since August 2025 due to menu innovation and nostalgic appeal
• KFC reduced customer satisfaction gap with Chick-fil-A between 2015 and 2024 but faced slowed improvements in 2025 due to Raising Cane's competition