Kerala Revised Budget: ‘Brand Keralam’ initiative emerges as lone bright spot for handloom sector (opens original article in a new tab)

Kerala's revised budget 2026-27 introduces 'Brand Keralam' initiative for handloom sector's global marketing but faces criticism for lacking specific funding and concrete measures.

• Revised Kerala Budget 2026-27 includes 'Brand Keralam' initiative for handloom sector's global marketing
• No specific allocations for handloom sector, with stakeholders expressing mixed reactions
• Budget mentions income support schemes and digital platform incentives for traditional industries
• Stakeholders criticize lack of concrete measures and funding for handloom production and cooperative societies