End the free rein of junk food advertising in India (opens original article in a new tab)

Despite government plans to restrict HFSS food advertising, such products remain heavily promoted in India, with concerns over health risks and misleading marketing practices.

• India's government plans to amend advertising laws to curb HFSS food promotion, but such ads remain prevalent.
• Ultra-processed foods are heavily marketed, often omitting health risks and misleading consumers about their nutritional value.
• The Lancet Series links UPF consumption to increased non-communicable diseases, urging stricter regulations on food advertising.