Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices (opens original article in a new tab)
Apple may raise prices for iPhone, iPad, and Mac due to unsustainable RAM expenses, following recent product changes and supply chain challenges.
- Apple CEO Tim Cook says RAM expenses are unsustainable and price increases are unavoidable
- Apple has already stopped selling Mac Studio with 512GB RAM and raised Mac Mini starting price to $799
- Analysts suggest Apple may discontinue base MacBook Neo configuration with 512GB storage
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