RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum (opens original article in a new tab)

RingConn promotes its smart rings with Lord of the Rings-themed accessories and content, encouraging 24/7 wear, contrasting the fictional ring's narrative.

• RingConn's marketing links its smart rings to Lord of the Rings themes
• The Gen 3 ring includes a Lord of the Rings-themed charging case for early buyers
• The promotion offers digital movie codes for later customers