Instagram wants to monopolize your attention (opens original article in a new tab)

Instagram is expanding its TV app with features to increase user time spent on the platform, including Reels, horizontal videos, and longform content, aiming to compete with YouTube and microdrama platforms.

• Instagram launched new TV app features to increase user engagement
• The app includes vertical Reels, horizontal videos, and dedicated channels for shared viewing
• Instagram aims to compete with YouTube and microdrama platforms by developing longform content