How the World Cup became a US streaming success story (opens original article in a new tab)

The 2026 World Cup achieved streaming success globally, with record viewership in multiple countries including the US, driven by strategic business decisions and changing demographics.

• The 2026 World Cup broke streaming records with over 12 million concurrent viewers on YouTube for Brazil's opening game
• US viewership of the World Cup increased significantly, with 6.1 million viewers for the Mexico vs. South Korea game on Telemundo
• The success of the World Cup in the US was influenced by business decisions, legal challenges, and regulatory pressures