'Shasha': How the Arabic word for screen has become essential to World Cup viewing (opens original article in a new tab)

The Arabic word 'shasha' meaning screen has become essential for World Cup viewing, reflecting its cultural and digital significance.

• The Arabic word 'shasha' meaning screen has become essential for World Cup viewing
• Shasha refers to various screens including TV, cinema, computers, and phones
• The word originates from 'shash' meaning fine white cloth and has cinematic roots
• Shasha is now part of daily Arabic language and digital life