ROX becomes industrial bridge to prove UAE brands can grow beyond borders (opens original article in a new tab)

ROX Abu Dhabi establishes ROX ESI Egypt through joint venture with Ezz Elarab Elsewedy Investments, expanding manufacturing to Africa as part of its global growth strategy

• ROX Abu Dhabi signs joint venture with Ezz Elarab Elsewedy Investments to create ROX ESI Egypt in Cairo
• ROX ESI Egypt aims to produce vehicles for African market starting 2027, complementing UAE facility serving GCC
• ROX expands manufacturing footprint beyond UAE, marking first overseas investment for the company
• ROX has over 100 showrooms in 40+ countries and 20,000+ cumulative deliveries in Middle East and North Africa
• ROX holds 1,718 global patent applications with 816 granted