Kuwait's Sons of Yusuf on turning Gulf conflict and oil into hip-hop history (opens original article in a new tab)

Kuwaiti hip-hop duo Sons of Yusuf released 'Battle of the Black Gold,' an album reflecting on Gulf conflict, oil's impact, and regional identity, with an immersive launch event and AI-generated visuals.

• Sons of Yusuf released the album 'Battle of the Black Gold' addressing regional tensions, oil's legacy, and Gulf identity through hip-hop.
• The album's launch included an immersive event near Kuwait's Burgan Oil Field, featuring oil-themed art installations and a limited merchandise collection.
• The duo used AI to create the 'Black Gold' music video due to the urgency of the moment, emphasizing raw beats and samples over digital effects.