World Cup fever set to fuel record British Amazon Prime Day spending (opens original article in a new tab)

British Amazon Prime Day spending is forecast to reach a record £2.24 billion, driven by World Cup viewing upgrades and home improvements, with significant sales increases in streaming devices, projectors, and televisions.

• British consumers are set to spend £2.24 billion on Amazon Prime Day this year
• Streaming devices, projectors, and televisions are expected to see significant sales increases
• World Cup viewing upgrades and home improvements are driving the spending surge
• Samsung reports a 46% rise in projector sales ahead of the World Cup