What is ‘protein washing’ and are shoppers being fooled by it? (opens original article in a new tab)

The article discusses 'protein washing,' a marketing tactic where products use 'high protein' labels to seem healthier, despite often containing high sugar and being processed. Nutritionists warn that these products may not be healthier and can mislead consumers.

• Protein washing is a marketing tactic where products use 'high protein' labels to appear healthier than they are.
• Many high-protein products contain high sugar levels and are heavily processed, according to nutritionists.
• The NHS recommends no more than 30g of free sugar daily, while some products exceed this with 32g of sugar.