Watchdog bans cremation advert for suggesting funeral ceremony was included (opens original article in a new tab)

A cremation company's TV advert was banned by regulators for misleadingly implying that attended funeral services were part of their standard plan.

• Advertising Standards Authority banned Pure Cremation's TV advert
• Advert was accused of misleadingly suggesting attended funeral services were included
• Regulators ruled the ad implied a ceremonial experience not offered by the company