UK pubs see bookings soar ahead of England World Cup opener (opens original article in a new tab)

UK pubs experienced a 300% surge in bookings for England's World Cup 2026 opener, with the hospitality sector anticipating significant sales growth and economic benefits.

• Pub bookings in the UK increased by 300% for England's World Cup 2026 opener against Croatia.
• The hospitality sector expects a 42% sales increase during the tournament's group stage.
• 29% of UK adults plan to watch World Cup matches in pubs, adding £600 million to the economy.