The new visibility crisis: When AI, not search, decides what consumers see (opens original article in a new tab)

The article discusses how AI-powered assistants are changing consumer product discovery, requiring brands to adapt their strategies to influence AI-generated recommendations and focus on online reputation and authentic engagement.

• Consumers increasingly use AI assistants for product discovery, shifting from traditional search
• AI recommendations draw from broader signals including reviews, community discussions, and third-party mentions
• Brands need to focus on online reputation and authentic engagement to improve AI visibility
• Human expertise remains crucial for strategic decision-making in AI-driven environments
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