The hidden costs for parents of children attending a prom (opens original article in a new tab)

Parents face significant financial pressure due to rising school prom costs, with expenses exceeding £300 per child and gender disparities in spending. Social media exacerbates competitive spending, while some families manage costs through budgets and pre-owned outfits.

• Parents face financial pressure with prom costs exceeding £300 per child.
• Girls' prom expenses are significantly higher than boys' by £157 on average.
• Over two-thirds of parents feel social media increases competitive prom spending.