Social media is transforming children’s career aspirations across the world (opens original article in a new tab)

A study shows social media significantly influences children's career aspirations, with many wanting to be influencers or content creators, while schools' career planning programs are seen as less effective.

• Social media is a major influence on children's career aspirations, with 60% of middle and high school students wanting to be social media influencers or basing careers on online content.
• Schools' career planning programs are seen as less helpful by students compared to social media and personal interactions.
• Students in Wisconsin and Norway often aspire to careers like YouTubers, athletes, musicians, and actors, with some showing interest in less common fields like marine biology through online content.