KFC’s new strategy to win back customers? Emphasizing boneless (opens original article in a new tab)
KFC is introducing boneless chicken options, new sauces, and a drink sub-brand to attract customers and modernize its image.
- KFC is revamping its menu with boneless chicken and over 20 new sauces
- New 'Dunked' menu items feature sauce-drenched chicken and will expand to the U.S. and Australia
- KFC is launching a sub-brand called Kwench by KFC with drinks like Boba Refreshers and iced coffees
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