Iowa State will start selling alcohol at football and basketball games (opens original article in a new tab)

Iowa State University will begin selling alcohol at major sporting events to alleviate financial challenges, with proceeds supporting student wellness and safety initiatives.

• Iowa State University will start selling alcohol at football and basketball games this autumn.
• The decision aims to address financial pressures on the athletic department by boosting revenue.
• A portion of the income will fund alcohol education and student wellness programs.