How toxic masculinity and TikTok could be giving you skin cancer (opens original article in a new tab)

Rising UK skin cancer rates are linked to social media misinformation, tanning trends, and toxic masculinity, prompting calls for education and regulation to improve sun safety practices.

• UK skin cancer rates are rising, with melanoma cases exceeding 20,000 annually and 2,600 deaths per year
• Social media influencers and 'clean' beauty trends promote avoiding sunscreen and tanning, increasing skin cancer risks
• Toxic masculinity and misinformation contribute to low sunscreen use, especially among young men
• Recommendations include banning sunbeds, making UV safety education compulsory, and reducing sunscreen costs