Gambling ads in football creating ‘tidal wave of normalisation’, Lords told (opens original article in a new tab)

Gambling advertising in football is normalising gambling among young people, with increased ad volume and digital targeting raising concerns about public health and regulation.

• Gambling ads in football are causing a 'tidal wave of normalisation' for young people, according to peers.
• A study showed 16-24% higher gambling frequency among viewers of ITV, which has gambling adverts, compared to BBC.
• The gambling industry spends £2 billion annually on advertising, with 60% of UK ads breaching rules to prevent targeting under 25.