Dettol apologises after advert promoting clean-up of ‘toxic men’ sparks backlash in China (opens original article in a new tab)

Dettol apologised after an advertisement in China faced backlash for promoting sexist and stereotypical views about women, with users condemning it as offensive and toxic.

• Dettol apologised for an advertisement criticised in China for objectifying women and reinforcing gender stereotypes
• The advert depicted a man seeking a 'pure' partner and later portrayed a woman calling him 'toxic' in a plot twist
• Chinese social media users condemned the ad, calling for a boycott and accusing it of being 'toxic to people's minds'