Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims (opens original article in a new tab)

Calvin Klein, Adidas and Uniqlo ads were banned for making misleading claims about recycled materials in their clothing. The ASA ruled that the ads gave the impression products were made entirely from recycled materials without proper evidence. The brands were ordered to withdraw the ads.

• Ads for Calvin Klein, Adidas and Uniqlo banned for misleading 'recycled' claims
• ASA found brands used 'recycled' without explaining the claim
• Ads ordered to be withdrawn after failing to provide evidence