Boston, Scotland World Cup fans brought together in soccer kinship, celebration and love of beer (opens original article in a new tab)
Boston became a hub for Scottish World Cup fans, leading to increased beer sales and temporary bar hour extensions, with local businesses and politicians engaging in the celebrations.
- Massachusetts Gov. Maura Healey extended bar hours during the World Cup to accommodate Scotland fans
- Tennent's Lager saw increased distribution to 80 Boston bars as demand surged from Scottish supporters
- Sam Adams reported selling four times more Boston Lager during the World Cup than usual
- Boston Mayor Michelle Wu participated in fan events and watch parties for the World Cup.
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