Beta Band’s Steve Mason spent 12 years writing memoir he feared ‘read like a primary school essay’ (opens original article in a new tab)

Steve Mason spent 12 years writing his memoir while fearing it would read poorly, and shared stories about the Beta Band's career including a prank and a rejected advertising deal.

• Steve Mason spent 12 years writing his memoir, 'Failure is Always an Option', fearing it would read like a primary school essay.
• Mason rejected the 'cult genius' label, stating it was not his goal.
• The memoir includes stories about the Beta Band's rise, including a prank involving a fake Michael Jackson visit and turning down a $1m car advert deal.