AI deal between A24 and Google labeled ‘disappointing’ by filmmakers and fans (opens original article in a new tab)

A24 faces backlash for its $75 million AI partnership with Google, with critics arguing it undermines artistic control and contradicts anti-AI sentiments in the film industry.

• A24 announced a $75 million AI partnership with Google, granting access to DeepMind research and infrastructure.
• Filmmakers and fans criticized the deal, with concerns about AI altering films against directors' wishes and undermining artistry.
• Public backlash included social media comments opposing AI in filmmaking and comparing it to corporate interference in past projects.
• Recent industry trends show increased AI use in film production, despite labor concerns and union protections against synthetic performers.