Adidas, Calvin Klein, and Uniqlo ads banned in UK over misleading ‘recycled’ claims (opens original article in a new tab)

Major fashion brands Adidas, Calvin Klein, and Uniqlo had ads banned by the UK's ASA for making misleading 'recycled' claims, as the ads suggested products were entirely made from recycled materials without sufficient evidence.

• Adidas, Calvin Klein, and Uniqlo ads banned by ASA for misleading 'recycled' claims
• Ads gave impression products were made entirely from recycled materials but lacked evidence
• ASA ordered brands to withdraw ads and is investigating environmental claims in fashion sector
• Uniqlo stated commitment to transparent and accurate advertising