Spotify’s reserved ticket sales to music superfans are now going live (opens original article in a new tab)

Spotify has launched a new feature called 'Reserved by Spotify' that gives top fans exclusive access to concert tickets before they go on sale to the general public. The system identifies eligible fans through their streaming activity and location data, and offers them two tickets for Live Nation venues through Ticketmaster. The feature is currently available only in the U.S. for Premium subscribers and aims to increase user engagement with the platform.

• Spotify launches 'Reserved by Spotify' to offer top fans exclusive ticket access before general sales
• The feature is initially available in the U.S. for Premium subscribers at Live Nation venues through Ticketmaster
• Spotify uses streaming activity and location data to identify eligible fans and prevent bot manipulation