Social media’s next evolution: user-controlled algorithms (opens original article in a new tab)

Social media platforms are enabling users to personalize their feeds by adjusting algorithmic preferences, offering more control over content visibility.

• Social media platforms are introducing tools to let users customize their recommendation algorithms.
• Threads, Instagram, and TikTok have launched features allowing users to adjust content preferences privately and publicly.
• These changes aim to give users more control over their feeds while increasing engagement for the platforms.