Sixty percent of US consumers say ‘AI’ in brand messaging is a turnoff, survey finds (opens original article in a new tab)

A survey reveals that 60% of U.S. consumers find AI references in brand messaging off-putting, with 86% expressing distrust in AI and preferring original sources, while 42% trust AI-generated content less than common consumer frustrations.

• 60% of U.S. consumers find 'AI' in brand messaging unappealing
• 86% of U.S. consumers don't fully trust AI and prefer original sources
• 42% of consumers trust AI-generated answers less than airline fees and medical bills