India’s MoEngage bets that the future of marketing is millions of AI agents (opens original article in a new tab)

Indian customer engagement firm MoEngage acquired AI startup Aampe in a cash deal, aiming to enhance personalized marketing through AI agents.

• Indian firm MoEngage acquired Aampe in an all-cash deal worth tens of millions of dollars.
• Aampe's technology assigns AI agents to individual customers for personalized marketing.
• MoEngage aims to attract enterprise customers from rivals like Salesforce and Adobe through this acquisition.