Apple raises Mac and iPad prices, spares iPhone for now (opens original article in a new tab)

Apple increases prices for Mac and iPad products amid global memory shortages caused by AI demand, while iPhone prices remain unchanged for now. The company attributes the price hikes to unprecedented demand for memory and storage components, with some models seeing price increases of up to $200. Counterpoint Research notes memory prices have increased over fourfold since Q4 2025, affecting consumer electronics margins.

• Apple raises prices for Mac and iPad lineups due to memory shortages from AI demand
• MacBook Neo now costs $699, up from $599; MacBook Air base model increased to $1,299
• iPad Air price increased to $749, iPad Pro to $1,199, and HomePod prices also rose
• Apple cites unprecedented memory and storage demand from AI data centers as reason for price hikes
• Counterpoint Research notes memory prices have increased over fourfold since Q4 2025, affecting consumer electronics margins