Q&A: Nate Westgor of Willie’s American Guitars (opens original article in a new tab)

Willie's American Guitars, founded in 1989, serves musicians and collectors with vintage instruments that have shown strong investment value. The business adapts to industry changes by focusing on niche markets and maintaining a service-oriented approach.

• Nate Westgor opened Willie's American Guitars in 1989 with a $15,000 loan and now serves high-profile musicians and collectors.
• Vintage guitars have appreciated 13.5% annually according to Vintage Guitar Magazine, with some instruments increasing in value significantly over time.
• The music industry has shifted toward smaller venues and live performances, with working musicians prioritizing cost-cutting measures like lightweight gear and merch sales.