In China, the Middle-Class Home Aesthetic Is for Hire (opens original article in a new tab)

In China, home organizing has become a growing profession, with companies offering aesthetic services to middle-class clients. Organizers, often middle-class women, use standardized templates to create organized, stylish spaces, aligning with cultural ideals of a 'good life' but facing challenges in balancing standardization with client needs.

• Home organizing is a rapidly growing profession in China, with a 87-fold increase in companies between 2020 and 2023.
• Organizers, mostly middle-class women, use standardized aesthetic templates to reorganize homes, emphasizing practicality and visual appeal.
• The industry reflects middle-class cultural ideals but faces challenges in balancing standardization with client preferences.