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Fake Tests, Hidden Ads: China Targets Review Influencers (opens original article in a new tab)

TL;DR

China introduces new regulations to combat deceptive practices in online review platforms, requiring transparency in reviews with shopping links and standardized testing methods.

  • New rules target deceptive online reviews and ads on social media platforms.
  • Reviews with shopping links must be labeled as advertisements, and testing methods must be standardized.
  • Platforms face fines for failing to remove misleading content, and creators may face legal penalties.

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