Eating Disorder Co. Founder Turned Life Experience into Life Mission (opens original article in a new tab)

Kristina Saffran, founder of virtual eating disorder treatment company Equip, leveraged her personal experience with anorexia to create a comprehensive care model, securing insurance coverage for most patients and raising significant funding to enhance treatment.

• Kristina Saffran founded Equip, a virtual eating disorder treatment company, after her personal experience with anorexia.
• Equip provides comprehensive, evidence-based care through a multidisciplinary team and has secured insurance coverage for 97% of its patients.
• Equip raised $46.6 million in 2025 to invest in technology and care teams to improve virtual treatment for eating disorders.