Natural diamond firms turn to blockchain traceability amid lab-grown competition (opens original article in a new tab)

Natural diamond firms adopt blockchain traceability to combat lab-grown competition and boost sales, with De Beers partnering GIA for a 30% stake in their platform.

• Natural diamond firms launch blockchain traceability system to build customer trust
• De Beers' Tracr platform acquires 30% stake from GIA for industry-wide infrastructure
• Diamond traceability may increase natural diamond costs